How to Use Google Ads to Attract Your Ideal Patients

As much as dentists love to cultivate lasting relationships with their patients to foster trust, the reality is that your practice will also need to attract and retain new patients continually. Dentistry has been relatively slow to embrace digital marketing and the many opportunities opened by the Internet of Things (IoT), giving forward-thinking practices an opening to leverage new digital tools to move more patients through their funnel and into their chairs.

Google Ads is one such tool. Making full use of the power behind Google’s advertising capabilities and data analytics, Google Ads connects you with the right patients, raises the visibility of your practice, and attracts and retains your clientele. Learning how to use Google Ads to attract your ideal patients–and how best to incorporate Google Ads into your digital marketing plan–are big steps towards building sustainable success for your dental practice. 

What is Google Ads?

Put simply, Google Ads is a pay-per-click (PPC) advertising service offered by Google. It works by connecting your ads to related search terms–for example “root canals” or “dentists near me”–and shows those ads to internet users when they search for those terms on Google’s nearly-omnipresent search engine. 

When used correctly, Google Ads connects your practice with the right patients and helps get them into your office and your chair. But how does it do it and how can you use Google Ads to benefit your practice?

Google Ads for Dental Practices

So how does Google Ads work for Dental Practices and how can using Google Ads benefit you, your practice, and your success? The answers lie in the many flexible ways Google Ads connects you with potential patients and how Google Ads incorporates into your overall dental marketing strategy. Here are a few of the potential benefits a well-designed Google Ads campaign can offer dentists and dental practices:

• Geographic Targeting: Google Ads allows you to target your ads to a defined area and thus connect you with nearby patients who can make full use of the services you offer. Geotargeting can adapt over time to fit the growing needs of your practice–if you expand, relocate, or add a second location, Google Ads goes with you.

• Keyword Targeting: The heart and soul of online advertising, keyword targeting in conjunction with geotargeting allows you to connect your Google Ads campaign to the search terms most relevant to you and your prospective patients. Your ad appears as they search for something related, connecting them with you and demonstrating your value every time. 

• SEO Integration: Google Ads integrates seamlessly with your dental SEO plan and your other digital marketing functions to magnify the impact of your advertising and marketing efforts. Your website, your social media, and your Google Ads campaign all come together to present your message to the right audience.

• Brand Storytelling and Brand Projection: You’ve put a lot of time and care into mastering the art and science of dentistry and building your practice and your brand. Google Ads can help with your brand storytelling by projecting your message where it’s needed in a way that your audience will be receptive to. Your digital calling card, Google Ads lets you tell your story where and how you need to.

DentaMarketing: Google Ads Solutions for Your Dental Practice

Google Ads can be a powerful tool in your digital arsenal, and at DentaMarketing we understand what it takes to successfully craft and implement a digital marketing plan that will take your practice to the next level. From the initial consultation through a sustained digital marketing campaign, our industry-leading professionals will ensure that your dental practice gets and retains the digital edge that it needs. Get in touch with us today and we’ll start the conversations that launch your digital brand.