Maximizing Your ROI with Dental Marketing: Where to Focus Your Budget

Dentistry is a challenging profession and an equally challenging business. Attracting new patients and retaining established ones has as much to do with your marketing as your medical skills and chairside manner. Effective, targeted digital marketing is necessary for any practice striving to stay competitive in an increasingly demanding industry. Learning to maximize your ROI with dental marketing and the best ways to focus your marketing budget will help you build and maintain your practice, your success, and your professional future.

ROI Priorities in Dental Marketing

Building effective SEO is one of the first steps in creating positive ROI for your digital marketing budget. SEO–” search engine optimization”–comprises the myriad ways that your website, social media, and online content attract the attention of search engine algorithms and ensure that your practice ranks high in the search results. The goal of SEO is to appear on the coveted “first page of Google results”, as close to the #1 spot as possible. SEO is a challenging function; it must be regularly updated, constantly monitored, and adjusted as your business evolves and grows. Investing in effective SEO is a fundamental step in enhancing dental marketing ROI and is an ongoing investment that yields returns repeatedly.

Phone books, print ads, and billboards all still have a place in dental marketing, but the fact is that most potential patients first encounter your practice on social media. This is the biggest sea change in dental marketing of the last few decades, and one that many practices still struggle with. Good social media is attractive, harmonious with your practice’s overall brand, and easy to navigate while also providing fresh, current information about your practice and your services. Regular posting, professional-quality content, and audience engagement are all necessary to make social media pay off, but with the right management, the ROI is immense.

Maximizing your ROI also entails making the most of Google’s advertising tools. Google and other search engines offer many advertising and digital marketing options, and there’s a combination of tools and offerings to fit any set of needs or any budget. Pay-Per-Click (PPC) advertising is a prime example: your ads appear next to relevant search queries, and you pay when a potential patient engages with the ad by clicking on it. The benefits are obvious; you pay for current engagement and audience attention, not the ad itself. This makes the most of your budget, helps you track the efficacy and ROI of your ads, and ensures that you’re getting the most out of your practice’s digital marketing.

Effective tracking and metrics bring it all together, allowing you to track your ROI and measure audience engagement with your dental marketing campaigns. Digital marketing makes this easy–most digital advertising platforms offer tracking tools that make it fairly easy to find various metrics and track the changes over time. As with crafting effective SEO or implementing a social media marketing campaign, understanding and getting the most out of these metrics requires a professional knowledge of the medium. However, with a practiced eye and experienced judgment, they can reveal where your ROI is and how to optimize it going forward.

DentaMarketing: Marketing Solutions for Your Dental Practice 

Like dentistry, digital marketing is both art and science. You’ve worked hard to master both aspects of your profession, and you deserve a team that’s done the same. At DentaMarketing, we employ a bleeding-edge understanding of the technology involved in effective digital marketing and an understanding of human communication and your practice’s unique needs. The return on investment from your marketing budget is the foundation of future success, so let’s make the most of it. Schedule an initial consultation today, and we’ll talk about where you are, where you want to be, and how DentaMarketing can get you there.