5 Must-Have Elements in Your Dental Website Design
We live in a digital-first world. Today, 97% of customers use search engines to find a local business and book a local service, including your dental practice. In other words, having a website can help you attract more patients. Think of it as your digital storefront. It tells your prospects about who you are, what you can offer, and how you are different from your competitors.
However, it must include a few essential dental website design elements to help you keep attracting more patients. These must-have web design and development elements, like responsive web design, compelling calls to action, and intuitive navigation, can turn your website into a lead-generation magnet.
Check Out Some Dentist Website Design Elements Here:
1. Responsive Dental Website Design
The best dental website design is responsive. A responsive web design means creating a website that adapts to different screen sizes without compromising performance or quality. The content gets rendered based on the screen size, offering an optimal user experience. That, in turn, drives your conversions.
Mobile accounts for more than half the web traffic worldwide. In the second quarter of 2022, mobile devices (excluding tablets) generated 58.99% of global website traffic. And responsive design makes it easier for patients to access your website on any device.
Besides, creating a responsive dental website design is less time-consuming and expensive than building an app. Maintaining one responsive website is considerably more cost-effective than two separate websites (mobile and desktop versions). Thanks to lower maintenance configuration, and upgradation costs, you will save money in the long run.
2. Intuitive Website Navigation
According to a survey by Top Design Firms, 38% of people look at a website’s page layout or navigational links when visiting a website for the first time. When your patients land on your website, they should find what they want quickly. Otherwise, they will get frustrated and leave. Worse still – they may never return because of a poor user experience.
Your dental website design needs to focus on creating intuitive navigation. For example, you can allow your prospects to book an appointment from any page. Be sure to remove any obstacles standing in their way. This simple dentist website design change will increase the number of appointments.
A few other things you should include in your web design and development are:
- Use highly-visible buttons.
- Leave a breadcrumb trail.
- Maintain consistency.
- Use sticky navigation.
- Meet user expectations.
3. Use Compelling and Clear Call to Action (CTAs)
What’s the purpose of your website?
Convert visitors into your patients!
That’s where concise, clear, and compelling CTAs come in.
You can place a CTA virtually anywhere on your website, but in a typical dental website design, the CTAs are usually on the page’s right side or immediately after a brief explanation of what the prospects need to do. So, place your CTAs accordingly.
Moreover, create a sense of urgency when using a CTA. Adding words like “now,” “today,” and “limited time only” in your CTA creates a sense of urgency. That will help persuade your visitors to take the desired action.
Here are a few catchphrases (for CTAs) used in a dental website design.
- Book/request an appointment now.
- Read/learn more.
- Limited-time offer.
- Subscribe to our newsletter/blog.
- Contact us!
4. High-Quality Visual Elements
Photos/images (40%), color (39%), and videos (21%) are the top visual elements consumers appreciate in website design. Therefore, your dental website design needs relevant, high-quality images and videos wherever necessary.
For instance, most dental websites have an About Me page. Why not include professional headshots with bios on your “About Us” page? You can also add photos of your office, such as reception, waiting room, and exam rooms. This is a great way to increase engagement.
Likewise, adding videos to your dental website design can boost user engagement. You can use different videos. Here’s a short list of videos to help you jumpstart.
- Videos About Specific Procedures
- Meet the Team Video
- Before and after videos
- Office tour videos
- Patient testimonials
- Volunteering and local charity videos
- Contests, quizzes, and milestone videos
Moreover, you can hire a professional. They will help you create, upload, and share high-quality videos. Talk to an agency offering web design services for dentists.
5. Informative and Engaging Content
Visual elements need to go with equally compelling written content. Your website content tells your story, what sets you apart, and what you have to offer. It can help you build your brand from the ground up. Yet, the content remains one of the most ignored design elements.
In addition to creating unique content for your website, it also needs to be:
- Clearly convey the information your patients need.
- Highly relevant to the readers, depending on where they land on your website.
- Optimized with keywords and content that are driving searches for dentists.
- Planned and regularly updated with the latest keywords and other SEO elements.
In this regard, you should add a blog to your website. Blogging makes it easier to show up on local Google searches. It’s also an excellent way to engage your visitors and improve your SEO marketing strategy. You can provide the latest, relevant and informative content via your blog. But make sure your content is flawless, professional, and trustworthy.
Similarly, adding a FAQ page is also a good idea. Your prospects will have a long list of questions, ranging from whether or not insurance covers their treatment to specifics of a procedure. List and share these on your frequently asked questions (FAQ) page.
Your website is the gateway to attracting more leads and converting visitors into your patients. But your website can’t sell your services day and night if it lacks value. You will need to make sure your dental website design offers all the elements necessary to create an unforgettable user experience. That’s why your website needs a responsive web design, intuitive navigation, compelling CTAs, visual elements, and relevant content. And you can make this happen with professional web design services.
DentaMarketing offers a range of web design services for dentists. Whether you need videography or web design services, we can help. Call us at 910-623-0319 or fill out our online contact form today!