How to Choose a Dental Marketing Company to Grow Your Practice
Running a successful business in today’s world is next to impossible without digital marketing. Research states that 76% of people searching for a nearby business on their smartphone visit it within a day, while 28% of those searches result in a purchase. That’s the power of digital marketing. And it’s probably the best way to increase new patient appointments and retain your existing patients.
However, you get the best of dental SEO marketing by hiring seasoned digital marketers. Choosing the right marketing agency helps you save time and money, get more leads, and boost your marketing ROI. With agencies popping like mushrooms everywhere, distinguishing the best from the good is not easy. But if you know what to look for, you can find the agency that fits right in.
Things to Check Before Hiring Dental Marketing Company
Here’s how you can find a dental marketing company to boost the visibility of your practice.
1. Look for a Specialization in Dental SEO Marketing
First and foremost, you must find an agency specializing in dental SEO marketing. Just like you wouldn’t want an ophthalmologist taking care of your teeth, you wouldn’t want a next-door agency taking care of your dental marketing.
It’s not like a regular agency can’t come up with dental marketing ideas. But hiring an expert will certainly increase the chances of running successful campaigns. An expert also knows about how the dental industry works and its challenges. This ensures your marketing message and verbiage will be right on the spot.
In addition to this, their industry knowledge can help you:
- Check and improve website performance
- Find and understand your target audience
- Create and publish content that resonates with your target audience
- Optimize your Google My Business profile
But above all, a dental marketing company can help you keep up with the latest industry trends. This means you wouldn’t have to worry about falling behind your competitors.
2. Check Out Their Track Record
The next thing you need to check is the agency’s track record. The best dental marketing company will have a proven track record. It’s probably the easiest way to check if the agency can live up to its claims.
Ask the agency about their past work. But don’t forget to note down the details, particularly growth metrics. You can talk about:
- Which growth metrics do they track?
- How much increase did these metrics see?
- What type of dental marketing ideas did they implement? And why?
- How much was the ROI?
The last question is crucial as you need to find a dental marketing company transparent with the return of investment (ROI). Transparency is one of the most critical qualities that set a great agency apart from the good ones.
Also, ask if they use real-time analytics. If yes, what can they do for your dental practice? Can they schedule your campaigns and analyze results in real-time? Can they be flexible enough to modify the campaigns as per your needs? This will help you understand how they work and whether your work culture aligns with theirs.
3. Check What Services They Offer
Dental SEO marketing comprises different branches. They all work together as one cohesive unit to make your dental practice more popular on the internet. It includes web design and development, search engine optimization (SEO), social media management, videography and photography, pay-per-click marketing, and reputation management, among other things.
Make sure that you get all the services under one roof. It’s best to work with a one-stop dental marketing company because you don’t have to:
- Run to a different agency when you need a new service.
- Spend more money hiring a new agency or a dental SEO marketing expert.
However, make sure the agency has in-house staff supporting every service. You would want to work with an agency with enough experience and skills to handle different aspects of dental marketing, be it web design and development or content creation.
4. See How They Communicate
Communication is at the heart of a successful digital marketing campaign. You wouldn’t want to work with a dental marketing company that doesn’t communicate regularly.
Instead, find an agency that:
- Sends detailed reports on time.
- Attend meetings on time.
- Proactively communicates if there are any project delays or technical issues.
- Provides a dedicated account project manager who always keeps in touch.
- Never goes incommunicado for days or weeks.
Remember, a reputable dental marketing company keeps communication front and center. They talk to you about your concerns, explain project reports, and focus on your long-term marketing goals.
5. Consider the Costs
Finally, you will need to consider the costs. It’s always better to reach out to more than one agency for quotes. Compare the number of services, work hours, features, and the pricing offered by each agency. Also, ask if the agency can customize a package depending on your marketing needs.
A professional dental marketing company would be willing to offer customized dental SEO marketing. Moreover, they would be more transparent with their pricing. Never work with an agency that offers vague pricing. You wouldn’t want to be left holding a bill with additional charges.
Finding the right dental marketing company is necessary to ensure the success of your digital marketing campaigns. In short, you need an agency with a specialization in dental marketing, a proven track record, comprehensive services, proactive communication, and transparent pricing. When you start searching for an agency, look for these qualities.
Or, you can hire DentaMarketing to promote your dental practice. From videography to web development, we do it all! Ready to see how we can help? Call us at 910-623-0319 or fill out our online contact form.