Why Do Successful Dental Practices Use Google Business Profiles?

As your practice grows and the science of dentistry progresses, you’re working hard to stay on the cutting edge of your profession. New tools, innovative techniques, and the latest research all come together as you strive to provide your patients with the highest possible care. Just as dentistry and your practice are moving ahead, so is the world of digital marketing. In order to ensure that your practice stands out from the competition and continues to attract and retain patients, you’ll need to ensure that your marketing keeps pace with the times. This is why successful dental practices use Google Business Profiles. As a tool in your digital marketing arsenal, Google Business Profiles are a powerful way to enhance and maintain your practice’s marketing and visibility.

The importance of Google Business Profiles stems in part from Google’s role in the digital marketing world. As the world’s foremost online search engine and a powerhouse of online advertising, Google drives visibility like no other platform:

• 92% of all online searches utilize Google’s search engine, delivering trillions of results annually to users around the globe.

• Most Americans–71% at the time of this writing–actively search for health care information and health care providers online. They use the internet as a primary tool for finding the care that they need.

• Mobile devices are the most common means of performing an online search, with Google owning upwards of 90% of the mobile device search market.

• Young patients in particular rely on mobile devices and online searches to find and maintain contact with their healthcare providers. That number is projected to grow rapidly over the next decade.

It’s a digital world, and the proliferation of mobile devices and the Internet of Things means that digital marketing is not only more relevant than ever. Your online presence has to evolve continually to keep pace with industry developments and changing trends. Google Business Profiles is a means to penetrate those digital spaces and leverage them to your maximum advantage for the growth of your practice.

So what can Google Business Profiles do for you? There are many possible applications, but here are some of the most common and the most effective:

• Tracking and monitoring client contacts becomes much more streamlined with Google Business Profiles. We’ll be able to see how potential patients find your practice, and how they engage with your digital presence. We’ll then make use of that information to ensure that you’re getting the most out of your digital marketing investment.

• Take command of your online presence via the proper implementation and use of Google Business Profiles by developing and controlling what Google shows to the public regarding your dental practice. Images, descriptions, locations, directions–all are best managed via a well-planned Google Business Profile.

• Respond to reviews and questions quickly and effectively by having immediate access to those aspects of your digital presence. Google Business Profiles makes it far easier to monitor and respond to reviews, answer questions, and otherwise manage your interactions with potential patients online.

We hope we’ve been able to explain why successful dental practices use Google Business Profile and how it can enhance the success of your own practice. While Google Business Profiles are a powerful tool, they work best in the context of an overall digital marketing effort. Professionally managed and implemented using cutting-edge best practices, DentaMarketing’s approach to promoting your practice and your brand can help propel you to the lasting success you deserve. Get in touch today and find out how DentaMarketing can help your practice thrive in this ever-changing digital landscape.