Unlocking the Power of Digital Marketing for Dental Practices

Unlocking the Power of Digital Marketing for Dental Practices

07/28/2023

Quick question: what’s a dentist got to do with digital marketing?

In short, everything.

Living in the digital age, it isn’t enough to just treat patients. You must also focus on your online presence to attract more leads and grow your practice. And that’s where digital marketing comes in.

Proper digital marketing can boost your online visibility and make it easy for potential patients to find you. Plus, your website can be a 24-hour receptionist, giving people information about your services and booking appointments around the clock.

That’s just the tip of the iceberg. You can also create engaging content on social media to flaunt your services and interact with folks online. The greater the engagement, the higher your chances of getting more people through your door.

6 Digital Marketing Tips to Boost Your Online Presence

Dental digital marketing can bring in new patients, keep the existing ones happy, and create a buzz around your neighborhood. But you’ve got to do it right, something most dentists struggle with. So, to help you out, we have compiled a list of six actionable dental digital marketing tips.  

Make no mistake: dental digital marketing isn’t easy. You can always reach out to a reputable dental marketing company in case you’re not comfortable implementing these strategies yourself.

Ready? Let’s go!

1. Enhance Your SEO Game

No dental marketing strategy is complete without dental marketing SEO. Because many people look for dentists on Google, you’ll want to ensure you’re as visible on search as possible. Build a robust keyword strategy and check your site for regular technical SEO fixes.

We’d like to give a quick shoutout to local SEO here. It’s exactly what it sounds like; optimizing your website and online ads to appeal to potential local prospects.

Most patients might not know the specific details of dental procedures/techniques. They don’t care if you’re a world authority on root canals. What they want is a friendly neighborhood dentist that’ll treat them with care and compassion.

Emphasize this local element in your digital marketing. Brand yourself as a reliable name in your area, and people will learn to trust you.

2. Cultivate a Good Social Media Presence

Remember the days when you had to put up flyers and shout from rooftops to promote your practice? Not anymore, all thanks to social media.

Social media for dental practices lets you reach a good number of people with just a few clicks. Think of it as a megaphone that’s heard by millions, so you don’t have to strain your voice. Plus, it’s incredibly cost-effective compared to traditional advertising. You can run ads, share posts, and grow your following without denting your capital.

It’s best to have a mix of educational, informative posts and more fun, entertaining posts to add a personal touch to your social media presence. Showcase the people and personalities that work hard behind the scenes. Or ask if some of your patients would like to share their experience with your clinic. Funny anecdotes are winners too!

One of the main goals of dental digital marketing is to build trust with potential patients. Show them your authentic, genuine self, and they’ll gravitate toward you.

3. Invest in an Attractive Website

As mentioned, your website is a 24-hour shop for your dental practice. Potential patients are far more likely to find you if you have an attractive, functional, and easy-to-navigate website that they can associate with your clinic.

A slow and outdated website will automatically put people off your practice. Invest in a dazzling design with eye-catching colors that match your brand’s personality. Also, don’t go overboard with crazy animations and flashing lights. Keep it simple!

Most importantly, make sure your site loads quickly. People have no patience for a slow website, and they certainly don’t want to wait around for their dental care.  

Creating a website can be hard, especially if you have a business to run. But don’t worry, you can always hire our dental website development team to build one for you. We know exactly what it takes to make a successful website, and we’ll pull all the stops to get you there!

4. Write Blog Posts

To say content is king is an understatement. According to a report from the Content Marketing Institute, 40% of B2B marketers have a documented content marketing strategy. What’s more, 67% of marketers report that content marketing generates demands/leads.

Besides being great for SEO, blogs help you establish your practice as an expert voice on all the dental services you offer. Think about the questions your patients ask most frequently and develop a content schedule that includes relevant blog topics.

Ensure the content is educational, engaging, unique, and focused on one of your target keywords for SEO purposes. A dental marketing consultant can steer your blog in the right direction.

5. Use Video to Your Advantage

Video is one of the best ways to create a voice and personality for your practice. That’s why 91% of businesses use video as a marketing tool, it’s an engaging and visually appealing way to communicate with your target audience.

It’s best to keep your videos short and sweet to hold your patient’s attention. Produce videos that educate patients about oral hygiene or what to expect during a visit but in a fun way. You could also show off your dental team and what goes on behind closed doors. In either case, your video must be top-notch with crystal-clear audio.

Again, dentists aren’t known to be tech-savvy, so it’s fine for you to seek help. Outsource your dental video marketing needs to a reputable consultant, and watch more people find the charm in your practice.

6. Get Patient Reviews

When it comes to healthcare, most people like to play it safe. They need to know they can trust you to fulfill their dental needs. And a great way to reassure them is to have positive reviews on your site.

Put yourself in their shoes. Would you sign up for a practice that has poor reviews or no reviews at all? Probably not. So, put together a strategy to ask patients for feedback. This could be by sending an automated message/email, or in person after appointments!

The Bottom Line

Done right, dental digital marketing can be a game-changer for your practice. It boosts your visibility, saves money, works non-stop, gives you valuable data, helps build trust, and keeps you ahead in the dental game. Hopefully, these six tips should help you get started on your digital marketing journey!

Need dental marketing services for your dental practice? Denta Marketing has you covered! We offer a wide range of services to put your clinic on the map. Get in touch with us today!

 

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