Make TikTok Work for Your Dental Practice

As an industry, dentistry has been slow to adopt social media as part of either marketing or client communication. Thankfully, this has started to change, and practices across the nation now understand the importance these new types of media play in building and maintaining a successful business. However, the worlds of social media and digital marketing are ever-changing, and as they evolve it is vital to keep up with emerging trends and platforms. While TikTok isn’t the newest evolution of social media, it is a potent and growing tool for promoting your practice, connecting with potential patients, and communicating your message to your established clients. By understanding the importance of TikTok, you’ll be better able to make it work for your dental practice and maintain your professional edge. 

What is TikTok?

While there’s a great deal to be said about this short-form video-sharing platform, it allows content creators to connect with users interested in what they’re producing and seeking either information or entertainment. While TikTok may have started as a fun space where young people could share videos of their lives, it has evolved into a more dynamic social platform to build communities and share creativity where marketing plays a dynamic role. Businesses, organizations, and governments on all levels are now turning to TikTok as a means of connecting with various audiences and expanding the reach of their messages.

TikTok for Dental Practices

What does TikTok do for your dental practice? The answer is that this platform can be a powerful tool in your digital marketing arsenal. When used properly, TikTok has some strengths that no other platform has and can reach potential patients who may otherwise be inaccessible. It can also be a wonderful tool for patient communication, helping you share advice, guidance, and good information. While the implementation will depend on your practice and its particular needs, here’s a partial list of potential uses of TikTok:

• Access a new audience. TikTok will put you in touch with new potential patients, including many young adults looking for dental care, cosmetic procedures, or both. Via TikTok, you’ll reach these viewers in a medium they understand.

• Share advice and recommendations. Your professional expertise can come across on TikTok when you share recommendations for daily oral hygiene, dental care, product recommendations, or other similar guidance for your audience. TikTok is becoming an increasingly authoritative source of information in the minds of its users, and by bringing your expertise you can show them what you’re made of.

• Project your personality and quality of care. Throughout your TikTok content, you’ll have the chance to display your personality and chairside manner, the feel of your practice, and the quality of care you offer to your audience. This, in turn, can lead them to seek out your services and turn them into ongoing patients who rely on you for their dental care for years to come.
• Explaining procedures and services. With the right planning and execution, TikTok content allows you to showcase the services you offer and the procedures you perform. This in turn fills several roles by creating new audience engagement and familiarizing potential and existing patients with what you have to offer. You can answer questions before they even get into your chair, making things easier and more comfortable for both of you.

DentaMarketing Makes TikTok Work for You

As with all digital marketing, TikTok requires a knowledgeable approach and a deft touch to succeed. Your TikTok content needs to be fully integrated with the rest of your digital marketing plan and brand identity, matching everything you do on other platforms. Additionally, the requirements for success in the TikTok space are always changing, meaning that your plan will have to stay on the cutting edge of the medium to succeed. A professional entry into TikTok is your best way forward, and DentaMarketing has the skills and expertise necessary to build your digital marketing success. Get in touch today, and we’ll schedule a consultation to help you get the solutions you need, on TikTok and across the social media sphere.