LinkedIn For Dentists: What You Need to Know

Social media pervades every aspect of our lives, including the professional sphere. For many of us, a strong LinkedIn profile is an absolute must for professional success, but there’s a good deal of popular misunderstanding around LinkedIn and the role that it plays in various industries and professions. Dentistry as a profession has been relatively slow in engaging with social media as a means of advertising, client communication, or professional marketing. LinkedIn is an often overlooked tool for dentists, despite the fact that it offers many potential advantages over other social media platforms.

So how can you and your practice make best use of LinkedIn? While its role differs from more casually-oriented platforms like Facebook and Instagram, LinkedIn offers a number of vital possible tools for any individual or practice:

• Connecting to Potential Patients. Most working professionals make use of LinkedIn, and they use it in many different ways–including looking for professional services. For dentists and dental practices, LinkedIn can be a powerful way to let potential patients know about you, your professional skills, your services, and the culture and “feel” of your office.. It can be a great way to introduce yourself and get them into your chair

• Flexible, Far-Reach Advertising. LInkedIn advertising, when used effectively, allows you to target potential patients based on their needs, their demographics, or their location. LinkedIn offers several advertising options, including traditional ads and sponsored updates. Both have their place in reaching the working professionals you’d like to connect with as potential patients. They can also help expand your search engine results by boosting your visibility and engagement and thus enhancing your SEO.
• Robust Professional Networking Options. Let’s not forget that LinkedIn is, first and foremost, a tool for professional networking. In that role, it offers a number of potent solutions for any dentist or dental practice. Via LInkedIn, you can connect with professional colleagues and associates from around the country and across the world. You’ll be able to collaborate, develop a referral network, and exchange professional advice and ideas. LinkedIn offers a host of discussion groups–more than two million in total–a good number of which are aimed at dentists and other oral health professionals. Here you’ll be able to showcase your professional acumen and display your skills and services, all while developing and enhancing your online presence and SEO. 

LinkedIn has much to offer, but your LInkedIn presence has to fit seamlessly into your overall social media and digital marketing plan. This requires a deft touch, state-of-the-industry knowledge, and the experience to make the most of your time and budget. That’s where we come in–at DentaMarketing we give you and your practice the time and attention you need to thrive. Our team of professionals has the skills and know-how you need to make the most of LinkedIn and of digital marketing as a whole. Whether you’re just getting started in the industry or looking for a new approach to your online presence, get in touch today.