Keeping your messaging fresh

Dentistry is one of the most consistent medical services; your patients are in your chair on average two to four times a year, every year, for most of their lives. One of the joys of having a dental practice is building long-term or even generational relationships with patients and families as your office becomes an institution in the community. This is all wonderful, but it does bring a few challenges as well. How do you keep your dental marketing and messaging fresh for both established and potential patients? It can be a challenge, but by making use of contemporary marketing tools and cutting-edge digital marketing techniques, your practice can feel fresh, vibrant, and relevant year after year.

Become an educational resource

One of the most effective ways of keeping your digital marketing relevant to your audience is by transforming your website and social media into educational and informational resources for your patients and potential audience. This isn’t limited to just information about your practice–although that can be fun and we’ll delve into it later. Your digital presence can become a source of accurate, verified, and organically created information about dental procedures, oral health, developments in the science of dentistry, and other questions that your patients or potential patients may have. Combined with good content and appropriate audience interactions, the digital side of your practice can become a valuable resource for community and patient health.

Become a community resource

Speaking of the community around you, effective community interactions are another powerful way to keep your practice and its brand feeling relevant to your audience of potential patients. How exactly you go about this will depend on the nature and focus of your practice, but possible options include sponsoring a local sports team or high school team, involvement with volunteer or nonprofit events and organizations, or becoming part of local business organizations such as the chamber of commerce. Even something as simple as handing out branded toothbrushes as a local school event can go a long way towards creating positive community engagement with your practice.

Celebrate your patients and their success stories

The power of digital marketing comes in part from its visual nature. Sharing photos and video is a great way to create a personal feel in your practice’s digital spaces, and one of the most effective ways to do that is to share content centered on your patients and their success. If they’ve improved their smile with a cosmetic procedure, benefitted greatly from whitening treatments, or just passed a milestone like losing all of their baby teeth, it may be time to share and uplift the results of all that hard work. Obviously this should be done with their informed permission and consent and within all relevant professional guidelines, but with those in place putting your patients first both showcases their success and the quality of care you offer.

Celebrate your practice and your brand

You’ve got a lot to be proud of, too. Your office is top-notch, filled with cutting edge technology. You’ve worked hard via years of training and continuing education to stay at the forefront of dentistry. Your staff is likewise well-educated and well-trained, hand picked to create a culture of excellence within your practice. Make sure to make some space in your digital marketing to show off all that you’ve achieved and the quality of care it enables you to offer. This creates confidence and trust between you and your patients while making the services you offer seem more personal and human.

Keep your brand image lively and fresh

Nothing stays static in this world, and that includes your brand. Your practice is evolving and while consistency is key to success in branding and marketing your brand needs to evolve as well. Your digital marketing, your conventional marketing materials, your content and the overall look of your brand need to stay relevant in order to both retain patients and attract new ones. A growing marketing strategy and cutting-edge digital marketing go a long way towards those goals, so make them a priority.

Your practice is one of the biggest manifestations of your success as a dentist, and your marketing should reflect that. Creating the digital messaging and content that you need to stand out from your peers is an important step towards sustainability for both your business and your brand. It takes a bleeding edge understanding of both the art and science of marketing to reach that goal, however, and that’s what DentaMarketing offers. We bring together a myriad of professional skillsets in the worlds of marketing and digital media with our deep understanding of the needs and demands of the business of dentistry in order to deliver the results that you and your practice deserve. Get in touch today and schedule a consultation so that we can ensure that your hard work continues to pay off.