Ignite your dental practice’s success using social media marketing

Dentistry is a challenging profession. The science of dental medicine takes years to master, and you put considerable time into maintaining your skills and expertise to provide the best possible care for your patients. Then there’s the business component–owning and managing your practice is challenging for any dentist, and launching a new business can be life-changing. One of the principal tasks of any dental practice is to attract and retain patients. While some approaches can accomplish that end, one of the most powerful ways to ignite your dental practice’s success is using social media marketing. Social media marketing–as a part of a well-designed digital marketing plan–can make a difference in patient attraction, retention, and communication. 

So how can the power of social media marketing elevate and enhance the success of your dental practice? There are several potent applications and advantages to a good social media marketing plan for dentists:

• Better patient relationships are a huge strength of a good social media marketing program. While quality of care is paramount, there’s so much more to good dentistry. Building lasting and supportive relationships with your patients, fostering good communication, and projecting an open and friendly atmosphere all go a long way toward keeping your patients engaged and helping your relationships with them thrive.

• Attracting new patients is another vital function for a successful practice, and social media marketing is a powerful tool towards that end. Patients under 45 are most likely to encounter your practice via its digital presence, and well-managed social media is a great way to keep you and your practice visible to both potential patients and search engines. 

• Speaking of search engines, Search Engine Optimization or SEO drives marketing and advertising in our media-driven and increasingly networked world. While good SEO for your dental practice consists of much more than just social media, a well-managed social media presence is an important component of effective dental SEO.
• The power of social media can also allow you to manage your brand more effectively. While you and your practice are distinct entities, your practice can and should reflect your personality, your professional journey, and your chairside manner. Social media is perhaps the most personal mode of digital marketing, and it allows you to reach out to your current and potential patients and present who you are–and by extension what sort of experience they’ll have under your chair.
  
• Communicating effective and accurate information is another great plus to a social media marketing plan. As we’ve all learned over the last few years, keeping patients supplied with timely and correct information can be challenging. Social media can help you provide your patients with the information they need to stay healthy when they need it.

Social media is a tool for any business, but dentistry in particular can benefit from social media marketing as part of a well-conceived and well-executed digital marketing approach. DentaMarketing knows both the business and the art of dentistry, and we know how to develop your practice’s digital marketing to elevate your success. Get in touch today for a consultation and we’ll discuss your options and open the door to digital marketing success.