Great Visuals in Dental Marketing

The media landscape has gradually shifted towards visuals as opposed to text or audio content. The old saying that “a picture is worth a thousand words” has never been more true; effective marketing for any industry now relies more heavily on visual content than any other element. This is true for your dental practice as well. Great visuals in dental marketing are no longer the icing on the cake–they are the core element in ensuring that new patients find and connect with you, your practice, and the dental services you offer.

So where exactly do visuals appear in marketing for your dental practice, and how can you best make use of great visuals in your marketing and advertising? Thanks to the expansion of the Internet of Things (IOT) and the proliferation of mobile devices, visuals now inform every aspect of dental marketing:

• Your website is your digital storefront, and furthermore a digital tool defined by its visual content. Great design, layout, and powerful images all combine to create a user experience that draws new patients in and introduces them to you, your practice, and the services you have to offer.

• Your social media is the place most new patients will first encounter your dental practice, and learn about your personality and your approach to dentistry. Most major social media platforms are increasingly focused on visual content be it video or still photos. Your social media needs to project your dental practice to new patients with powerful, well-composed visuals presented in an appropriate and timely manner. 

• Blogs and Emails are traditionally text-oriented. While well-written, keyword rich text content is absolutely vital, both blogs and emails benefit from striking and well-chosen visual content to enhance the information included in the text and draw the reader further into the presentation and heighten the impact your message has on the target audience–your new patients.

There are many roles for great visuals in your dental marketing–these are just a few of them. At DentaMarketing, we bring our personalized attention to detail and cutting-edge approach to the visual media we develop for your practice. Whether digital marketing or conventional advertising, we’ll find the right pictures to tell your store and connect with the audience you need.