Dental Marketing Tips for New Practices
Starting your own dental practice is a bold move–the beginning of a journey that may well carry you all the way to retirement as the culmination of years of effort. Your new dental practice is so much more than a business: it’s a testament to your professional and educational journey and an important part of your patient’s lives. The success of your new dental practice will in part depend on effective, actionable dental marketing–but what does that mean? What are the most effective strategies for marking a new dental practice? Let’s answer those questions by going over some dental marketing tips for new practices and showing you how to get the marketing results that you need.
It all starts with brand creation–turning the idea of your new dental practice into reality and establishing its personality and feel. This affects many things–how your patients relate to you, the kind of patients you attract, how comfortable both your patients and staff feel in your space, and more. Deciding on a brand identity and brand image for your practice is the first step in successfully marketing a new dental practice.
Next, consider your target audience–who do you want to move through the funnel and into your chair? What services do you offer, and what sort of potential patient needs them? By identifying who you’re reaching out to, you’ll be better able to connect with the right communities and individuals who can become your new patients both in the short term and over the lifetime of your dental practice. This corps of patients becomes the backbone of your practice and your career, so it pays to put some detailed thought into this.
You’ll also need to decide on an appropriate brand aesthetic. Think of this as the visual “theme” of your practice–the colors and fonts you use on print materials, your logo, and the music used in video ads. These may seem like small considerations–and compared to the health of your patients, they are–but they go a long way towards conveying what your practice is about, the setting and services you offer, and your personality as a care provider. All of this, of course, in addition to helping you stand out from your competitors with a unique, personalized look.
It’s a digital world, and that means that digital marketing and social media are absolutely vital functions of any effective dental marketing plan. As a new dental practice, you’ll have a unique set of both opportunities and challenges ahead of you when embarking on your digital marketing and social media plan. With the right set of digital marketing approaches and an effective, well-planned social media campaign combined with expert execution, you’ll be tapping into powerful tools for dental marketing success.
While digital marketing is of paramount importance, there’s still a place in the dental marketing world for print marketing and other traditional marketing techniques. Radio, TV Ads, billboards, fliers, mailers, and more all have a place in marketing your new practice. The key to using these legacy tools effectively is knowing what their strengths and weaknesses are and how to implement them in a cost-effective way that ensures maximum ROI.
There’s one last consideration in marketing your new dental practice: patient communication. Staying in touch with both current and potential patients is a must for the success of your new dental practice. Patient communication may take many forms: emails, text message reminders, mailers, or phone calls. While often overlooked, patient communication is an important function for any practice, especially a new one working to find its way.
With all of that said, let’s address one final question: how do you bring all of this to life? What is the best approach to creating a dental marketing plan for your new practice? While you can go it alone, engaging professional help is a better path forward. By working with experienced marketing professionals who can make use of cutting-edge approaches to dental marketing, you’ll be setting your new dental practice up for success. At DentaMarketing, we understand the hard work, dedication, and vision you’ve put into creating your new practice. We’ll bring our vision to bear in ensuring that your practice achieves the success it deserves. Get in touch today for a consultation and let DentaMarketing work for you.