Integrating Your Digital Brand Presence

Integrating Your Digital Brand Presence

05/10/2022

Your dental practice–and your approach to dentistry–have personalities of their own. They are reflections of your character, your journey in dentistry, and your way of relating to your patients. Along with the quality of care you offer, personality creates the experience that sets your practice apart from others in your profession. To attract the patients you want and to help retain your current patient roster, you need digital marketing that both reflects and projects your professional personality and the experience you offer to your patients. An integrated digital marketing approach offers the means to do this, integrating your digital brand presence across platforms and projecting your message to its intended audience.

What is Integrated Digital Marketing?

As the name suggest, integrated digital marketing is an approach to digital marketing which creates a uniform experience, image, and “feel” across all digital platforms and media. While this may entail any of these areas, typically integrated digital marketing for dental practices involves the following:

  • Web development and design.
  • Search engine optimization (SEO).
  • Search engine marketing (SEM).
  • Content marketing.
  • Social media marketing.
  • Local listings management.
  • Paid advertising (or pay-per-click advertising) campaign.
  • App-based marketing.

The core concept behind integrated digital marketing is cooperative and self-reenforcing. While each component of an integrated digital marketing plan may not have a huge impact on its own, working in combination they enhance and magnify each other. So this approach creates a cohesive image and message across all platforms, allowing you to accurately convey the message about your practice and its offerings to your intended audience of current and potential patients. 

Content Marketing: the Heart of it All

The beating heart of an integrated digital marketing plan is content creation–the crafting of digital written, visual, and multimedia content that reflects the personality and feel of your practice and services. Well-crafted content is a powerful tool. It allows you to convey information to your current or potential patients, be it about the service you offer, changes to your hours or schedule, or reminders of their health care needs. Good content pursues as well as informs, helping potential patients decide to choose you as their new dentist. It also creates a depth of engagement–there’s a difference between the message “you should see your dentist regularly” and “here’s what happens during a dental exam and teeth cleaning, and how they improve your oral health.” One is engaging, informative, and creates a more compelling call to action, showing the real strengths of integrated digital marketing. Good content is also a must for SEO, allowing search engines to zero in on your digital presence as the answer to relevant queries.

DentaMarketing: Your Integrated Digital Marketing Experts

At DentaMarketing, we offer a unique approach to marketing for oral health care professionals. We combine our cutting-edge knowledge of integrated digital marketing with our deep understanding of dentistry as an industry. Our combined professional experience works for you and your practice in a sympathetic yet effective way, allowing us to create the digital marketing approach that delivers the results you need.

Get in touch today, and we’ll start your journey to an integrated digital marketing approach that will enhance your professional success. 

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