4 Common Dental Marketing Mistakes (And How to Avoid Them)

It’s no great secret that dentists are often slow to adopt more effective contemporary marketing approaches. The profession of dentistry as a whole can benefit from better approaches to marketing, particularly digital marketing. However, many dental practices continue to fall into the same pitfalls regarding their marketing, and that’s a shame–by avoiding these errors your dental practice can stand out from the competition and continue to thrive. With that in mind, here are some common dental marketing mistakes that dental practices make and some ways that your practice can avoid them. 

1) Not having a marketing plan.

This sounds obvious, but the fact is that many businesses of all kinds fail to put together a comprehensive and cohesive marketing plan. For dental marketing, a plan is essential. Your marketing plan is both a roadmap and a set of benchmarks that guides and tracks your progress and keeps your marketing on track. Failing to create a marketing plan, neglecting its development, and failing to follow it come together to comprise one of the primary mistakes in dental marketing.

2) Failure to understand digital marketing

Online marketing and digital marketing are related but distinct concepts that inform every aspect of contemporary dental marketing. As the digital world continues to expand and take on a larger role in our lives and our information flow, effective approaches to digital marketing are a must for successful dental marketing and successful dental practices. Successful digital marketing for dental practices means effective digital advertising, a robust online presence, great SEO, and a personalized approach to social media and relevant social media platforms.

3) Treating dental marketing like just another kind of business marketing

This particular error can take many forms, but it generally manifests as adopting a generic approach to marketing that fails to embrace the unique nature of the dental profession. Dentistry is both an art and a science, and effective dentistry relies in part on good patient/provider trust and communication. Building, projecting, and maintaining trustworthiness and openness starts with great dental marketing. Failing to take those needs into account and adopting a generic business approach to marketing can alienate or exclude potential patients.

4) Not engaging professional quality services

Just as dentistry is a skilled profession, relying on the deep education and well-developed professional acumen of its practitioners, marketing involves specialized knowledge and cutting-edge approaches in order to achieve success. By failing to engage professional-quality services and professional approaches and implementation, your marketing and your practice will be at a distinct disadvantage compared to your competition.

So how can your dental practice avoid these common dental marketing mistakes? By partnering with DentaMarketing and letting us put you on the path to success. At DentaMarketing, we understand the unique nature of dental marketing and we take the time to learn about you, your practice, and your needs and goals. Our approach to dental marketing is tailored to you and designed to help your practice stand out from the competition and thrive. Get in touch with us today and we’ll schedule a consultation and set you on the path to dental marketing success.