Why Do Mobile-Friendly Websites Attract More Patients?
A successful website design reflects the current modes of use and best practices of internet culture, which means a desktop and mobile version of your website. Dentistry has been a bit slow to adopt internet-based marketing and patient communication, but the reality is that most practices need a digital marketing plan that includes a professionally designed website. However, as the owner of the practice, you should understand what your marketing is doing and why your digital marketing works. Let’s look at the efficacy and reasons why mobile-friendly websites attract more patients.
To start with, there’s a foundational and logistical reason why mobile-friendly websites attract more patients: we live in a world dominated by mobile devices. The majority of your potential patients will first encounter your practice on a mobile device of some kind, and this includes their first look at your website. This is especially true for younger patients– defined as under 40 years of age–and nearly absolutely true for potential patients in their 20s. This is now an established social trend and a reality of contemporary life, and your digital marketing and website design must allow for it in order to succeed.
Building from there, why does a mobile device require a mobile-friendly website? Strictly speaking, it doesn’t–the desktop version of most websites will load and function on a mobile device. However, mobile-friendly websites offer a number of advantages that will attract more patients. Mobile-friendly websites for dental practices load faster on mobile devices, keeping and holding your audience’s attention during that critical first impression. Rapid loading is also in part a product of a smoothly functioning, well-formatted website that will be easy to navigate on the screen of a mobile device. These two factors combine to create a more positive user experience and thus a more positive image of your practice, which in turn more effectively attracts and engages new patients.
Finally, we should discuss the role that mobile-friendly website design plays in Google rankings and SEO. Your practice needs to stand out from those of your colleagues in order to attract new patients, and your search engine rankings play a significant role in that. Since 2015, Google’s search engine ranking algorithm has given priority to mobile-friendly websites, reflecting the primary role that mobile devices hold in internet usage. Combined with effective, updated content and professional back-end design, a mobile-friendly website is a must in order to keep your practice visible on search engine results and thus attract new patients looking for a dental care provider.
So that’s why mobile-friendly websites attract more patients, but that explanation may leave you with further questions–namely, implementation. How can you ensure that your dental practice’s website is mobile-friendly, effectively designed, and optimized for search engine performance? DentaMarketing has the answers you need. Combining a cutting-edge understanding of digital marketing and a personal focus on client service, DentaMarketing will work with you to help build your practice’s success. We take the time to understand you, your career, your practice, and your goals, and then craft an individualized digital marketing plan designed to attract new patients in a sustainable and scalable way. If it’s time to accelerate your practice’s growth, get in touch today.