Foothills Oral Surgery Case Study

Foothills Oral Surgery has been serving the foothills and western North Carolina for over 45 years. They have multiple locations and are based out of Conover, NC.

Project Challenges:

Leads were stagnant
Self-Google Ad management was challenging
Had decent SEO, but wanted improvement

Project Goals

Improve google ad lead funnel
Implement tracking for ROI
Increase website visibility

Project Phases

Phase I: Google Advertising

Created ads to focus on two of their primary services: Dental Implants and Wisdom Teeth. Adjusted spending on other open ads that we took over. Optimized the allocated budget to spread between all ads. Focused on the two primary services and refocused previous ads to brand campaign focus.

Phase 2: Creating and tracking for conversions and ROI

Set up analytics, search console, and call tracking to be able to measure our SEO and paid advertising

Phase 3: SEO

Citations management, GMB optimization, and optimized brand through on-site, off-site, and technical SEO.

DentaMarketing Strategic Impact

During the first year, DentaMarketing helped produce $492,512 in one-time revenue from new patients. That is an 1897% return on interest. How did we come up with these numbers? We take the average patient value of the practice and attribute it to the leads that become clients that we send through our strategies.

Another impact we saw due to leads coming in was a 300% increase in phone calls to the office and a 311% increase in first-time callers.

79% increase in visitors to the website with an 85% increase in page rankings for their top 10 keywords.