Claremont Dental Arts Case Study
Claremont Dental Arts is a local family-friendly dental office in Claremont, NC. They offer state-of-the-art dental services to their surrounding areas.
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One-time Revenue Increase
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Lifetime Revenue Increase
Project Challenges
- Remain visible on leading search engines
- Increase leads and patient conversions
- Convert more users through the website
Project Goals
- Increase traffic to the site through organic search and keep its current lead on search engines
- Measure the value of their digital marketing
- Convert pages on their site to be more conversion friendly
Project Phases
Phase I: Set Up Measurements
Created new forms and added measurement tools to track potential conversions. We also enabled call tracking to track leads and conversions. This also helped the office see how calls were being handled in front of the house.
Phase 2: Maintain current rank and increase traffic
Worked with this client previously to help out with their ranking. At this point, our goal was to maintain their top-of-page ranking for their area and increase traffic from the previous year.
Phase 3: Analyze & Implement
Created monthly blog posts, citations management, GMB optimization, and optimized brand through on-site, off-site, and technical SEO. We adjusted our strategy
DentaMarketing Strategic Impact
We were delighted to hear that our local SEO worked even further and people were driving 20 miles to see them by finding them on search engines.
DentaMarketing helped produce an additional $22k in one-time revenue from new patients during the first year. That is a 36.5% return on interest. This amount could potentially be $440k in the lifetime of the patients.
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