Dental SEO Marketing: 5 Tips to Boost Your Website Traffic

Are you sure your dental website is optimized to attract new clients? If not, you’d better get cracking, pronto. Here’s why.

Over half of the US consumer population searches for local businesses online, either daily or multiple times a week. And, with more than 200,000 dentists fighting for relevance, you must step up your online presence to stay ahead of the curve.

Creating an eye-catching website is a no-brainer. However, you need dental SEO to really make it sing. Done right, dental SEO can improve your online visibility, boost search rankings, and establish you as an authority in your field. It’s a true digital marketing game changer.

5 Dental Marketing Ideas to Boost Website Traffic

Ready to drive more patients through your door? Here are five dental marketing ideas to set the ball rolling. 

1. Invest in Good Content

Sure, it’s easier to ignore content creation than develop an actionable strategy to see it through. But before you shun the blank page, note that content marketing is known to yield fantastic results.

For starters, content marketing generates approximately three times as many leads as an outbound marketing strategy, per dollar spent.  

That’s not all. High-quality content also lets you engage with potential customers big time. Once web crawlers find the information they’re looking for on your site, they’ll likely spend more time on it. You may even convince them to make a purchase! 

From an SEO point of view, well-written, engrossing content enables you to achieve: 

• Increased click-through rates  
• A higher number of keywords  
• Great user experience 

However, producing quality content is easier said than done. Here are a few suggestions to keep you on track.

• Establish your search intent and CTA 
• Make sure your content is in a readable format 
• Choose trending topics 
• Conduct enough research to ensure authenticity 
• Harness the power of video content 

2. Boost Website Speed

Site speed, or the amount of time it takes your website to respond, is critical to SEO performance. In fact, Google has named it a top factor in determining rank.  

Nobody likes a slow website. You only have a tiny window of opportunity to capture a potential patient’s attention. The longer your site takes to load, the higher the chance they’ll move on to a competitor. 

You’ve worked hard to put your practice on the map. Don’t lose patients to slow load times. You can try using tools like Google PageSpeed Insights to run speed tests for individual pages on your site, see how they perform, and discover what you need to improve.  

There are plenty of ways to speed up your website, like reducing image sizes, minifying code, and deleting excess plugins. But if you’re not technically savvy, don’t hesitate to give a dental marketing company like Denta Marketing a call. We have the skills to take care of these adjustments and get your page working at optimal speed.

3. Ace Your Local SEO Game

Does your website show up when people search for ‘dentists near me? How visible are you to the people in your locality?  

Optimizing your dental practice for local SEO allows you to target potential patients around you. Since you’re likely to receive a significant number of people from your community, the benefit of this approach is undeniable. 

There are several other advantages to local SEO, including: 

• More relevant traffic 
• Local return patients 
• Reduced ad costs 

Now that you see the merits of improving your local dental SEO marketing strategy, let’s explore a few ways you can take action. 

• Claim and optimize your GBP listing 
• Hone in on location-specific keywords 
• Add your practice to online business directories like Yelp, FourSquare, and YellowPages 
• Dedicate a page to each dental service you offer

4. Optimize for Mobile

These days, several people surf the internet on their phones. Mobile devices (excluding tablets) accounted for 54.4% of global website traffic in the fourth quarter of 2021.  

Given that we’re living in an age of cellular devices, having a responsive web design isn’t simply a good idea- it’s imperative. Unless your website fits perfectly on multiple screen sizes, you risk driving away both existing and potential patients.  

After all, why would they waste time browsing an unresponsive webpage when they can always pick another site that’s easier to navigate? 

If you haven’t optimized your dental website for mobile yet, here’s how you can make it happen. 

• Select a mobile-responsive theme or template 
• Make your pictures and CSS as light as possible 
• Use readable font 
• Get rid of pop-ups 
• Space out your links intelligently 
• Size and place your CTA button carefully 
• Test regularly

5. Include Patient Reviews 

According to a survey by BrightLocal, 77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. It’s safe to say that your patients aren’t any different.  

That’s not all. Patient reviews improve your ranking and visibility by providing fresh, patient-generated content. They also signal to search engines that your site is authoritative and reliable.

Remember, Google puts its user’s needs first. If your site is vetted by satisfied patients, it can help push you to the top of the results page. 

To do this, start by encouraging patients to leave their feedback on your website or social profiles. You can also invite them to leave a review through text or email.  

Also, understand that not everyone will rave about your services. But instead of sweeping bad feedback under the rug, try being upfront, apologizing, and proposing a solution to their complaints. This will tell potential patients that you will go the distance to meet their needs. 

The Bottom Line 

In case you’re looking to grow your dental practice, you need dental SEO in your corner. Only then can you reach a wider audience and engage more patients. Hopefully, these tips will help you refine and streamline your dental SEO marketing campaign.

Or, you can leave the hard work to Denta Marketing. Our dental marketing company offers a wide range of services to draw attention to your dental website. From SEO and videography to website development and social media management, we do it all. For more information, feel free to contact us today!