Attracting Patients to Your Dental Practice with SEO

If you want patients to come to your practice, they need to find it, learn how it can help them, and then make an appointment. That sounds simple, but there’s a dazzling complexity in how that process takes place. While conventional advertising for dental practices still has a place, the fact of the matter is that we now find our information in digital forms. A strong digital marketing plan is essential for successful dental practices. SEO plays a huge role in a successful digital campaign, and attracting patients to your dental practices with SEO is a core function of that campaign. But what is SEO? How does it work for dentists? Why does your dental practice need SEO? 

What is SEO for Dental Practices

SEO stands for “search engine optimization” which describes how visible your website is to the various search engines (like Google or Bing) that allow users to find content online. There are several ways that this happens; good SEO involves the following: 

• Technical SEO describes how a website is constructed and formatted, and how those properties appeal to the search algorithms that Google and similar companies use to find and prioritize search results. It is the proverbial “back end”–the parts of the website users typically don’t see but that make the website go. Technical SEO evolves as the internet does and requires continual monitoring and updating. 

• On-site SEO is all about the content of the website, i.e. the parts the user sees. It can include formatting, the text content and relevant keywords, photos, and video content, or links to other sites. For on-site SEO to succeed, it must balance the need for good search engine results with making the site user-friendly.

• Off-site SEO is the factor apart from the website that elevates your digital visibility and thus your SEO and search engine results. It may also include branding and brand identity, social media marketing, content marketing, listing management, and rating/review management. To contribute to off-site SEO, all of these must be carefully managed.

Who Needs Dental SEO?

Who can benefit from good dental SEO? Any individual or practice within the field of dentistry needs good SEO to stand out from the crowd. While dentistry is a big area of endeavor, here are some examples of who needs dental SEO:

• General dentists
• Family Dentists
• Sedation Dentists 
• Orthodontists 
• Pediatric dentists 
• Periodontists
• Prosthodontist 
• Oral surgeons 
• Endodontists

You must if your profession appears on that list. Increasing the visibility of your dental practice, career, and success requires an SEO strategy. 

DentaMarketing: SEO Solutions for Your Dental Practice

So where can you find the SEO solutions you need, and how can you ensure that your SEO–and entire digital marketing plan–are giving you the return on investment your practice needs and deserves? DentaMarketing has the answer–we combine a leading-edge approach to the technology and artistry of digital marketing with a personalized approach to you, your practice, and your needs. Get in touch today, schedule a free consultation, and explore how DentaMarketing can help you build your success.