So what makes for a successful website? There are two primary aspects to building a strong and robust site: good design/aesthetics and robust SEO.
Website design is both an art and a science. You and your practice deserve a well-designed, visually pleasing site. Your website should match the overall aesthetic of your brand, working in harmony with your other marketing materials, your logo and signage, and the decor within your office. All of these aspects of your visual brand come together to create a welcoming, comforting experience for your patients, assuring them that they are receiving care in a relaxed yet professional environment.
Additionally, good website design means crafting a site that is easy for potential patients to use. Visitors to your site should be able to navigate its layout easily, and find the information they need without trouble or confusion. Information should be clearly presented and clearly formatted, with appropriate attractive visuals and well-written text. All aspects of your site need to work with each other both aesthetically and functionally to offer the best user experience possible.
With that having been said, there’s more to creating an effective website than the visual aspects of it all. Behind the scenes, your website needs to be providing additional functionality for your dental practice. This includes capturing leads on potential patients so you can follow up with them later, helping retain usage statistics and other data so that you can monitor site performance, and above all search engine optimization (SEO).
An effective website also requires regular maintenance and upgrades in order to keep its edge. As the web evolves and user expectations and experiences change, your site will need to adapt with it. This requires a website service with the expertise, wisdom, and depth of experience to keep your site both highly ranked and in tip-top shape.
We live in a digital world, dominated by a vast network of mobile devices all searching for data on the same internet. While this affects every industry, there are some particular challenges faced by dentists when it comes to digital marketing.