Dental SEO Service
Dental marketing has changed over the last 20 years, with digital marketing taking center stage over traditional marketing methods. With the rise of search engine use as a regular tool for everyday life, search engine optimization (SEO) has become a must for dental practices everywhere.
What is SEO?
So what is SEO and why do you need it? Search engine optimization means, in effect, ensuring that your website appears highly ranked among search engine results. It’s the difference between your practice showing up on the first page of a Google search, or having it buried in the doldrums back on the second or third page.
Creating Good SEO
There are a number of factors that go into determining if your site’s SEO is up to measure. While this list is not comprehensive, some of the more important factors in SEO are these:
- Security and Accessibility: does your website offer a secure browsing experience? Is it structured such that it’s easy for Google and other search engines to find? Is it well built, with an effective site map?
- Mobile Friendliness: We live in a world dominated by the Internet of Things and a proliferation of mobile devices. So is your site mobile-friendly? Is it mobile-friendly across a variety of devices? Are you keeping it up to date for mobile use?
- Site Speed: does your site load quickly and without glitches? Does it load quickly for mobile devices? Site speed is a critical factor for Google, and many other search engines as well.
- Optimized Content: Does the content of your website–both written and visual–appeal to search engines via proper use of keywords, syntax, and links? Are you keeping your content fresh and up to date? Are you adapting to the changing demands of search algorithms?
- User Experience
- Inside and outside links
- Social signals and social media integration
- Real business information and effective location mapping
It’s a lot to take in, but these are all part of what makes an effective website. So with all that in mind, how do you ensure that your website is working for you?
DentaMarketing: SEO Solutions for Dental Practices
At DentaMarketing, we understand the unique needs that dental practices and oral health professionals have when it comes to not only SEO but all aspects of digital marketing. It’s time for your practice to have a dynamic new presence online, so get in touch today.